top of page

Scott Sandow Resume

Professional Experience

2015 - Present

Public Information Officer - II

Placer County

Auburn, CA

  • Serve as media liaison for a county of 400,000+ residents, managing crisis communications during wildfires, floods, and public health emergencies.
     

  • Led a 30% increase in social media engagement through targeted campaigns and analytics-driven content refinement.
     

  • Launched an award-winning podcast to amplify county initiatives, collaborating with departments and the public sector through innovative storytelling.
     

  • Launched digital media campaigns, optimizing ROI for Facebook, Instagram, LinkedIn, Twitter (X), Nextdoor, and email newsletter campaigns.
     

  • Managed communication outreach for the following departments and divisions: Office of Emergency Services, Parks, Trails and Open Space, Agricultural Commissioner, Regional Forest Health, Environmental Engineering, Community Development, Public Works, Economic Development, Elections Office, County Executive Office. 

2013 - 2015

Public Information Officer & Social Media Specialist

California Department of Public Health

Sacramento, CA

  • Orchestrated statewide public health campaigns, including public safety initiatives, achieving 95% media pickup for press releases.
     

  • Revamped agency’s social media presence, growing followers by 200% in 24 months via viral infographics and live Q&A sessions.
     

  • Authored speeches and talking points for agency leadership, ensuring alignment with public safety and community needs.

2011 - 2013

iHeartRadio

Digital Program Director

Sacramento, CA

  • Managed digital content team to produce analytic driven results for five iHeartRadio radio stations in Sacramento. 
     

  • Developed impactful weekly e-newsletters for each station.
     

  • Led weekly analytic meetings to collaborate with the digital content team to sharpen outreach strategies to help meet quarterly goals. 
     

  • Guided digital content team through regular one-on-one meetings. 

1999 - 2011

Armstrong & Getty Show

Executive Producer

Sacramento / San Francisco, CA

  • Produced a top-rated morning talk show, managing a team coordinating interviews with policymakers, journalists, and industry experts.
     

  • Developed crisis communication protocols for breaking news scenarios, ensuring accurate and timely on-air reporting.

Education

1999

Bachelor of Arts in
Public Relations

CSU, Sacramento

Sacramento, CA

At the University of Southern California, I pursued my passion for communications and public relations. I gained a comprehensive understanding of strategic communication, media ethics, and digital media production.

Professional Skillset

Strategic Communication

Media Relations

Crisis Communication

Social Media Management

Technical Skillset

  • Adobe Creative Suite, Canva, Microsoft Office

  • CivicPlus, GovDelivery, Meltwater, Social Pinpoint, ArcGIS, CoSchedule, MediaValet, Survey Gizmo, Google Workspace, HootSuite  

bottom of page